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Formula N°18 - Evening Primrose Oil Shampoo for Black Coats 8.4 fl. oz. For dogs with dark or black coats. It infuses black optical enhancers through oil drops suspended within the shampoo. Contains no dyes or henna so it will not dry the coat. Isle of Dogs™ designed this shampoo to cleanse, soothe, and improve flaky and inflamed skin. The coat can change dramatically when an animal's skin is unhealthy. This shampoo contains 1% Evening Primrose Oil and is intended for professional groomers and dog exhibitors, as well as the demanding pet parent. Suitable for everyday use. May be diluted 10:1. N°18 contains 1.0% pure cold-pressed Evening Primrose Oil (EPO). The cold-pressing process, unlike extracts, preserves essential nutrients. Rich in essential fatty acids (Omega 6), EPO works wonders on a normal skin and coat while managing minor to severe skin problems. For maximum absorption of EPO, use this shampoo in conjunction with Isle of Dogs™ EPO Food Supplement No. 90. Ingredients Deionized Water, Sodium Laureth Sulfate, Cocamide DEA, Acrylates Copolymer, PEG-3 Distearate, Oenothera Biennis (Evening Primrose) Oil, Fragrance, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Citric Acid, Sodium Chloride, Benzophenone-4, Blue #1, Red #40, Yellow #6, Acid Blue #74. Directions Wet hair thoroughly, apply shampoo, lather, and let sit in coat for 2 - 5 minutes. Rinse thoroughly. Condition if desired (with Formula No. 50 or Formula No. 51), then dry. Evening Primrose Oil (EPO) Evening Primrose Oil, whose health and skincare benefits are widely acknowledged, is extracted for use in Isle of Dogs™ products by a natural, non-chemical process which preserves it in its purest form. Evening Primrose Oil (EPO) is based on the extraction of oil from the Evening Primrose plant seed. The origins of the plant are in North America, from where it came to the UK by accident when cargo ships bringing over tobacco dumped the soil brought back as ballast, and seeds began to grow. The plant was officially introduced in 1614 into Europe, during the reign of King James I, and rapidly became known as “King's Cure-All” because of its medicinal properties. EPO was not examined closely, however, until 1919, when its gamma linolenic acid (GLA) content was reported in Germany, and consequently its effects on cell generation and cholesterol reduction were monitored. Today, EPO’s health and skincare benefits are widely acknowledged. Pure cold-pressed EPO comes from the Evening Primrose Plant (Oenothera biennis). It takes two years for one flower to produce 5,000 tiny red-brown seeds, which is just enough to make 500 mg of oil. EPO is rich in the fatty acid GLA, which is an important intermediary in the metabolic conversion of linolenic acid (LA) into Prostaglandin E1 (PGE1). PGE1 is one of many prostaglandins which are interconvertible, and which modulate the action of many hormones (see Lucy's Story). EPO's high levels of LA (70%) and GLA (10%)are superior to the use of LA alone or saturated oil containing no GLA/LA. Isle of Dogs™ manufactures two variations of EPO levels: the Veterinary Grade shampoo has 3% where the regular grade has 1%. It is important to note the distinction between extract and pure cold-pressed EPO. There are two basic methods for the extraction of oil from the Evening Primrose seed: solvent extraction and cold-pressed. The former involves washing the seed with a solvent; which calls for dissolving the oil and the solvent into a mixture and requires later decanting and heating to boil the solvent off. The latter, used by Isle of Dogs™, is performed in specialized machines that apply great pressure to the Evening Primrose seed and literally squeeze pure Evening Primrose Oil out naturally. Though more costly, this method is preferred as cold pressing avoids the use of chemicals. This helps EPO retain the quality of essential nutrients and avoids the use of chemicals. Most other available products on the market today use EPO extract, which is inferior in terms of efficacy. Isle of Dogs™ History Founded by two passionate champion dog breeders, Isle of Dogs™ has created a canine grooming system that recognizes and addressed each dog's uniqueness. To develop such a system, the founders researched products across the globe and found their answer in England. There, they uncovered a range of groundbreaking grooming solutions developed by a British chemist. The solutions featured two valuable natural substances one is an essential oil called Evening Primrose Oil, and the other is Royal Jelly. The solutions are based on a unique emulsion that suspends unusually high levels of natural oils in water-based products. This formula results in a smoother, shinier, and healthier coat for all dogs, and is the primary innovation behind the Isle of Dogs™ System. The System Isle of Dogs™ believes that before you can properly treat a dog, you must first take into account crucial characteristics. Any specific dog will fall into a category formulated by numerous variables: one of over 165 breeds, four "genders" (including spayed and neutered), coat textures and colors, a few age groups, and a variety of lifestyles. Each one will have different grooming needs, so identifying and addressing these individual traits is no trivial matter. Only the Isle of Dogs™ System recognizes the complexity of your dog's coat and skin, prescribing perfectly matched products that take a holistic approach to each and every aspect. They use a combination of shampoo, conditioner, sprays, and dietary supplements to maximize your dog's health and beauty from the inside out.
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